Hey there folks! I’m going to step out of my usual Fiberista mode for a moment to talk about something else that I’m really passionate about. And note the use of the word passionate, because I chose it on purpose.

If you’ve met me in person or talked to me online, you know that I light up when I talk about what I do – fiber arts thrill me to no end, and I will get very animated when talking sheep breeds or spinning techniques or textile exhibits or whatever! And I very much ascribe some of my success to that passion, that absolute delight in what I do. People are captivated by it – they want what I’ve got, you know? They want to be that excited!

But that translates into EVERY business, folks… in fact, it isn’t just business, it’s anything you do that you want other people to notice. When I was a DJ and performer, I was just as passionate about what I was doing, and it drew people to my gigs and my radio show. I “sold” people on what I loved without even trying, because it was obvious that I was thrilled to be doing it.

Tara Gentile posted a great bit about this today at her website, and made me so excited, because this is stuff I say, too. She hit exactly on what I tell people all the time about success:

You can’t hide when your business is powered by the “thing” you love.
[...] Customers are attracted to the power you draw out of your own enthusiasm. Friends, too.

And THAT APPLIES TO EVERYTHING YOU LOVE AND WANT PEOPLE TO SEE.
Are you an fine artist, photographer, dancer, jewelry maker, craftsperson, musician, writer, high-wire daredevil, professional living statue? Share your passion about it. Wear it on your sleeve and show everyone how amazing what you do makes you feel. Trust me, we will pay attention. We will notice, and your enthusiasm will start to rub off. Suddenly, you may find yourself surrounded by supporters, customers, patrons. Rock your enthusiasm!